Crisis Communication Support in India: What Every Brand Needs

In a hyper-connected world, brands in India need rapid and responsible crisis response. Learn why Crisis Communication Support is vital to brand trust.
How Media Planning Shapes High-Impact PR Campaigns

Learn how media planning fuels high-impact PR campaigns by identifying the right media mix, optimizing timing, and aligning messaging with strategic brand goals.
5 Ways Event PR Can Amplify Your Brand Visibility

Discover five strategic ways event PR can amplify your brand visibility—before, during, and after your event—using media coverage, influencer buzz, and storytelling.
How Digital PR Is Changing the Media Landscape in India

Explore how digital PR is transforming India’s media landscape by combining influencer reach, online visibility, and credible editorial exposure into one powerful strategy.
PR vs Influencer Marketing: What Your Brand Needs

In India’s fast-evolving digital ecosystem, brands are constantly seeking the best ways to reach, engage, and influence their audience. Two popular strategies—public relations (PR) and influencer marketing—often come into focus when building visibility. But while they both impact brand perception, they do so in very different ways. Understanding the core differences in PR vs Influencer […]