The Role of Crisis Management in Modern PR
Explore how crisis management in modern PR helps brands prepare for, respond to, and recover from reputational challenges, ensuring long-term trust and resilience.
PR vs Influencer Marketing: What Your Brand Needs
In India’s fast-evolving digital ecosystem, brands are constantly seeking the best ways to reach, engage, and influence their audience. Two popular strategies—public relations (PR) and influencer marketing—often come into focus when building visibility. But while they both impact brand perception, they do so in very different ways. Understanding the core differences in PR vs Influencer […]
